Westfield Parramatta

Our Friends Electric along with the team from Westfield Parramatta celebrated Spring’s ‘Taste Shop Play’ with a retro rival takeover of centre court. The current re-emergence and revival of 80’s and 90’s makes fashion choices exciting, while giving consumers the opportunity to make bold statements at each of their upcoming social occasions.

 

Taking inspiration from iconic pop-culture in 80’s and 90’s a retro revolution took over centre court and transported consumers back into a time that was so recent but feels so long ago.

The visual merchandise cases captured the nostalgia of a retro time gone by and breathed life into old style favourites while putting a modern twist on retro classics. Highlighting games of the era with bright colours and colour blocking with a playful vibe.

• Creative Direction
• Concept Development
• Event Direction & Management
• Technical Direction
• Questionnaire Design and Build
• Set & Environment Design. Build and Logistics
• Signage Design, Artwork & Print Management
• Venue Management & Logistics
• Event Collateral & Styling