Lee Stay Black

To launch the latest Lee ‘Stay Black Premium Denim’ Our Friends Electric in partnership with Alaska Projects transformed an underground car park in Sydney’s, Kings Cross. Media, industry insiders, influencers and Sydney’s ‘it’ crowd descended on the weeknight soiree and were treated to tunes from Harvey Sutherland and Andy Garvey.

For a more permanent celebration of the wild launch party, guests were inked by Hunter & Fox Tattoo Studio, before being drawn to the arcade claw machine to master their skills and win prizes from Oakley, Nixon, Bonds, Blaq mask,
and Lee denim.

• Creative Direction
• Concept Development
• Event Direction & Management
• Technical Direction
• Set & Environment Design. Build and Logistics
• Signage Design, Artwork & Print Management
• Venue Management & Logistics
• Event Collateral & Styling
• Food & Beverage Management
• Talent Management